Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

862    628

Role of blockchain technology in green banking

Margarita Išoraitė, Gediminas Dubauskas

1133    701

Research on outcomes of collaborative online international learning project at Vilniaus Kolegija/Higher Education Institution

Nikolaj Ambrusevič, Margarita Išoraitė

1956    1055

User experience design in the context of experiential marketing

Gintarė Gulevičiūtė, Margarita Išoraitė

2232    1191

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2526    1672

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

2098    1293

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1801    2163

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2817    1491

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2441    1465

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2596    1403