Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

750    562

Role of blockchain technology in green banking

Margarita Išoraitė, Gediminas Dubauskas

1017    627

Research on outcomes of collaborative online international learning project at Vilniaus Kolegija/Higher Education Institution

Nikolaj Ambrusevič, Margarita Išoraitė

1816    988

User experience design in the context of experiential marketing

Gintarė Gulevičiūtė, Margarita Išoraitė

2111    1108

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2403    1604

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

1995    1220

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1685    2080

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2701    1422

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2323    1411

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2480    1346