ESC

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JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2023) 1.2 Q4
Journal Citation IndicatorTM (2023) 0.33 Q3
Received: 2024-09-12  |  Accepted: 2025-02-17  |  Published: 2025-03-30

Title

User experience journey map: theoretical and practical aspects


Abstract

Recently, due to rapid technological development, the user experience journey has become an essential factor in creating commercially successful products and services. The impact of user experience on overall satisfaction level depends on how individuals interact with and provide digital platforms, applications, and websites. Therefore, the user experience journey map helps understand and predict users' primary needs, behaviour, and motivation to create seamless, intuitive, and enjoyable experiences. A well-designed user experience journey map drives satisfaction and significantly impacts the user's intentions, influencing their decisions, loyalty, and overall engagement. The article analyses the process of creating the user experience journey map and provides practical analyses of implemented user experience journey maps.


Keywords

user experience, user experience journey, user experience journey map, marketing


JEL classifications

M30 , M31


URI

http://jssidoi.org/jesi/article/1287


DOI


Pages

205-215


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Ambrusevič, Nikolaj
Vilniaus kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Išoraitė, Margarita
Vilniaus kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

12


Number

3


Issue date

March 2025


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 433  |  PDF downloads: 201

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