Received:
2024-07-11 | Accepted:
2024-10-14 | Published:
2024-12-30
Title
Innovative marketing strategies in entrepreneurship
Abstract
The article analyses the innovative marketing strategies in entrepreneurship, focusing on guerrilla marketing and examining its tools and case studies. Guerrilla marketing is a strategy in which small businesses use creativity to compete with bigger companies. The main focus is on bold, modern ideas, and investing not money but time, energy, imagination, and information is encouraged. The author suggests an original guerrilla marketing model and reveals the peculiarities of guerrilla marketing approaches. The findings can help companies design innovative marketing strategies
Keywords
innovative marketing, guerrilla marketing, entrepreneurship, guerrilla marketing tools
JEL classifications
M20
, M21
, A20
, A22
, C40
, C83
, I21
, L80
URI
http://jssidoi.org/jesi/article/1250
DOI
Pages
117-126
Funding
This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License
References
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