Articles

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2403    1608

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

1998    1221

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1687    2082

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2706    1422

Cryptocurrency price forecasting: a comparative analysis of autoregressive and recurrent neural network models

Joana Katina, Igor Katin, Vera Komarova

2501    1482

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2326    1414

Applying artificial intelligence in the logistics sector of Lithuania: prospects and opportunities

Nikolaj Ambrusevič, Živilė Gomienė

2700    1326

Employee turnover: causes and retention strategies

Kristina Samašonok

6515    2690

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2482    1347

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

3124    1572