Articles

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2526    1674

Banking development peculiarities: blockchain, artificial intelligence (AI) and cybersecurity issues

Gediminas Dubauskas, Margarita Išoraitė

2099    1294

Sensory marketing for promoting more sustainable purchasing behaviour

Margarita Išoraitė, Daiva Aktas

1802    2163

Innovative marketing strategies in entrepreneurship

Margarita Išoraitė

2817    1491

Cryptocurrency price forecasting: a comparative analysis of autoregressive and recurrent neural network models

Joana Katina, Igor Katin, Vera Komarova

2620    1552

Sustainable communication as a marketing element

Margarita Išoraitė, Irena Alperytė

2441    1465

Applying artificial intelligence in the logistics sector of Lithuania: prospects and opportunities

Nikolaj Ambrusevič, Živilė Gomienė

2813    1401

Employee turnover: causes and retention strategies

Kristina Samašonok

6692    2762

Knowledge transfer and innovation incubators: the context of the European Union

Margarita Išoraitė, Nikolaj Ambrusevič, Neringa Miniotienė

2597    1403

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

3243    1619