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Entrepreneurship and Sustainability Issues Open access
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Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

757    568

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DOI 10.9770/k2636292935

User experience design in the context of experiential marketing

Gintarė Gulevičiūtė, Margarita Išoraitė

2112    1110

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DOI 10.9770/h4444238684

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2404    1609

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DOI 10.9770/g5473623384
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