Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

867    631

The relationship of content and affiliate marketing strategies with varying shopping behaviours

Valavadra Sahu, Saroj Kumar Sahoo, Simran Babu, Sandhyarani Sahoo, Juraj Fabus, Miriam Garbarova

1153    777

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

2530    1675

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

3246    1620

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

3483    1908

The application of CSR in marketing communication and its potential impact on customer perceived value

Michal Ruschak, Zdeněk Caha, Milan Talíř, Michal Konečný

4610    1910

Outdoor advertising effectiveness evaluation from customers' view

Margarita Išoraitė, Gintarė Gulevičiūtė

4142    5076

The effect of artificial intelligence on the sales graph in Indian market

Mithun S. Ullal, Iqbal Thonse Hawaldar, Suhan Mendon, Nympha Rita Joseph

7289    3240

The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation

Eddy Yunus, Daniel Susilo, Slamet Riyadi, Meithiana Indrasari, Teguh Dwi Putranto

7844    4053

Strategic policies for small and medium businesses in marketing through e-commerce

Junianto Tjahjo Darsono, Erni Susana, Eko Yuni Prihantono, Eley Suzana Kasim

6736    2904