Articles

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

521    216

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

691    322

The application of CSR in marketing communication and its potential impact on customer perceived value

Michal Ruschak, Zdeněk Caha, Milan Talíř, Michal Konečný

1264    461

Outdoor advertising effectiveness evaluation from customers' view

Margarita Išoraitė, Gintarė Gulevičiūtė

1081    543

The effect of artificial intelligence on the sales graph in Indian market

Mithun S. Ullal, Iqbal Thonse Hawaldar, Suhan Mendon, Nympha Rita Joseph

4239    1788

The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation

Eddy Yunus, Daniel Susilo, Slamet Riyadi, Meithiana Indrasari, Teguh Dwi Putranto

4608    1859

Strategic policies for small and medium businesses in marketing through e-commerce

Junianto Tjahjo Darsono, Erni Susana, Eko Yuni Prihantono, Eley Suzana Kasim

4339    1799

Prospects for innovations in marketing of economic educational services in Ukraine

Nadiia Lysytsia, Maryna Martynenko, Tamara Prytychenko, Oleksandra Gron, Maryna Us

4039    1521

Analysis of marketing mix: Nivea case study

Margarita Išoraitė

5313    14595

Coupons as effective and innovative marketing tool

Margarita Išoraitė

3853    2254