Articles

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

592    243

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

732    336

The application of CSR in marketing communication and its potential impact on customer perceived value

Michal Ruschak, Zdeněk Caha, Milan Talíř, Michal Konečný

1326    479

Outdoor advertising effectiveness evaluation from customers' view

Margarita Išoraitė, Gintarė Gulevičiūtė

1113    564

The effect of artificial intelligence on the sales graph in Indian market

Mithun S. Ullal, Iqbal Thonse Hawaldar, Suhan Mendon, Nympha Rita Joseph

4294    1812

The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation

Eddy Yunus, Daniel Susilo, Slamet Riyadi, Meithiana Indrasari, Teguh Dwi Putranto

4650    1885

Strategic policies for small and medium businesses in marketing through e-commerce

Junianto Tjahjo Darsono, Erni Susana, Eko Yuni Prihantono, Eley Suzana Kasim

4410    1824

Prospects for innovations in marketing of economic educational services in Ukraine

Nadiia Lysytsia, Maryna Martynenko, Tamara Prytychenko, Oleksandra Gron, Maryna Us

4080    1539

Analysis of marketing mix: Nivea case study

Margarita Išoraitė

5344    14830

Coupons as effective and innovative marketing tool

Margarita Išoraitė

3881    2262