Articles

Measuring and evaluating user experience for marketing purposes

Margarita Išoraitė, Vitalija Karaciejūtė

294    164

The relationship of content and affiliate marketing strategies with varying shopping behaviours

Valavadra Sahu, Saroj Kumar Sahoo, Simran Babu, Sandhyarani Sahoo, Juraj Fabus, Miriam Garbarova

470    311

User experience journey map: theoretical and practical aspects

Nikolaj Ambrusevič, Margarita Išoraitė

1858    1080

Factors influencing customers' decision to buy in online stores

Margarita Išoraitė, Gintarė Gulevičiūtė

2617    1243

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

2828    1386

The application of CSR in marketing communication and its potential impact on customer perceived value

Michal Ruschak, Zdeněk Caha, Milan Talíř, Michal Konečný

3845    1506

Outdoor advertising effectiveness evaluation from customers' view

Margarita Išoraitė, Gintarė Gulevičiūtė

3504    4035

The effect of artificial intelligence on the sales graph in Indian market

Mithun S. Ullal, Iqbal Thonse Hawaldar, Suhan Mendon, Nympha Rita Joseph

6641    2832

The effectiveness marketing strategy for ride-sharing transportation: intersecting social media, technology, and innovation

Eddy Yunus, Daniel Susilo, Slamet Riyadi, Meithiana Indrasari, Teguh Dwi Putranto

7141    3517

Strategic policies for small and medium businesses in marketing through e-commerce

Junianto Tjahjo Darsono, Erni Susana, Eko Yuni Prihantono, Eley Suzana Kasim

6304    2564