Title
Analysis of marketing mix: Nivea case study
Abstract
This article analysis theoretical aspects of marketing mix. Articla also present Nivea background, Nivea history, Nivea SSGG analysis, Nivea marketing mix. Article submit study data about Nivea marketing mix. The article takles ICT impact on entrepreneurship by putting emphasis on theoretical aspects of social network, social network marketing. Also article presents research concerning Nivea marketing mix.
Keywords
marketing, marketing mix, price, place, product, promotion, Nivea
JEL classifications
M31 , M37
URI
http://jssidoi.org/jesi/article/69
DOI
Pages
173-185
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