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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2015-08-20  |  Accepted: 2015-09-25  |  Published: 2015-12-31

Title

Analysis of marketing mix: Nivea case study


Abstract

This article analysis theoretical aspects of marketing mix. Articla also present Nivea background, Nivea history, Nivea SSGG analysis, Nivea marketing mix. Article submit study data about Nivea marketing mix. The article takles ICT impact on entrepreneurship by putting emphasis on theoretical aspects of social network, social network marketing. Also article presents research concerning Nivea marketing mix.


Keywords

marketing, marketing mix, price, place, product, promotion, Nivea


JEL classifications

M31 , M37


URI

http://jssidoi.org/jesi/article/69


DOI


Pages

173-185


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Išoraitė, Margarita
Vilniaus Kolegija / Higher Education Institution, Vilnius, Lithuania https://www.viko.lt
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

3


Number

2


Issue date

December 2015


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References