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JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2023) 1.2 Q4
Journal Citation IndicatorTM (2023) 0.33 Q3
Received: 2022-04-10  |  Accepted: 2022-05-30  |  Published: 2022-06-30

Title

Business-making supported via the application of big data to achieve economic sustainability


Abstract

Decision-making of managers in companies is currently significantly influenced by instantly available information. This phenomenon was caused by advances in information and communication technologies (ICT) and the development of a new generation of machines and systems that create an abundance of diverse data. For managers, this data is a source of information that needs to be obtained in an appropriate manner using different technologies. Technologies that enable the acquisition of this information from available data become an essential part of each company and its management processes. Since technology is currently entering the decision-making process in a significant way, this can be seen as the digital transformation of decision-making processes in companies. The ability to capture, process and assess a very large amount of available data represents the implementation of decisions that make the company’s activity more efficient and sustainable (e.g., achieving a competitive advantage, increasing sales or profits, development of new products, etc.). The article presents the results of the conducted research focused on identifying the benefits of implementing Big Data solutions in companies. The main method applied was content analysis of multiple cases followed by the categorization of data extracted. The research hypothesis was stated as follows: There are significant reasons that justify the application of Big Data in managerial decision-making to support the achievement of economic sustainability. The findings from the research (categories) support the importance of the Big Data solutions applied in the managerial decision-making for ensuring the sustainable operation of companies with the current trend of generating and processing a large variety of data.


Keywords

sustainable entrepreneurship, Big Data, decision-making, management, information and communication technology


JEL classifications

O32


URI

http://jssidoi.org/jesi/article/975


DOI


Pages

336-358


Funding

This publication was created with the support of Operational Program Integrated Infrastructure 2014 – 2020 of the project: Intelligent operating and processing systems for UAVs, code ITMS 313011V422, co-financed by the European Regional Development Fund.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Koman, Gabriel
University of Žilina, Žilina, Slovakia https://www.uniza.sk
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Tumová, Dominika
University of Žilina, Žilina, Slovakia https://www.uniza.sk
Articles by this author in: CrossRef |  Google Scholar

Jankal, Radoslav
University of Žilina, Žilina, Slovakia https://www.uniza.sk
Articles by this author in: CrossRef |  Google Scholar

Mičiak, Martin
University of Žilina, Žilina, Slovakia https://www.uniza.sk
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

9


Number

4


Issue date

June 2022


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1845  |  PDF downloads: 783

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