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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2021-10-15  |  Accepted: 2021-12-22  |  Published: 2022-03-30

Title

Peculiarities of e-commerce development: a case of Poland


Abstract

The development of modern technology has changed not only the way of human communication but also the economy. The proliferation of new media and market entry of digital natives as consumers has changed the way of making purchase and sale transactions, collecting information about products, using internet services. There are new forms of human activity, corresponding to the needs of the new digital society. The article contains an analysis of the available statistical material regarding the e-commerce market in Poland together with the theoretical foundation. In the article, the author presents insights into consistent patterns of the development of the e-commerce market in Poland, distinguishes factors affecting this market, and analyses historical data on this market. The author provides a broader context of the processes by comparing the sizes of CEE-6 markets. The analysis of existing data used in the article, as the chosen research method enables presenting to the reader from outside the regional peculiarities of the e-commerce market development in Poland.


Keywords

digital economy, e-commerce, Central and Eastern Europe, digital marketing, e-shopping


JEL classifications

L81


URI

http://jssidoi.org/jesi/article/935


DOI


Pages

50-63


Funding


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Kinal, Jarosław
University of Rzeszów, Rzeszów, Poland https://www.ur.edu.pl
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

9


Number

3


Issue date

March 2022


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 1786  |  PDF downloads: 807

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