Website quality factor as a multidimensional construct and its impact on the use of e-banking
The aim of this paper is to determine the significance of the impact of website quality on the expected performance and the actual use of e-banking. The aim of this paper is to create a model that identifies the impact of website quality on the use of electronic banking. With Unified Theory of Acceptance and Use of Technology (UTAUT) and use of technology as a theoretical basis, this paper identifies specific features of websites and their impact on the use of internet banking by tourists in destinations. In general, the results of our research show that the perceived quality of the website is a multi-dimensional concept. The quality of the website has an indirect impact on the behavior of the user, which is expressed by the frequency of using internet banking. This indirect effect is mediated by the expected performance factor.
e-banking usage, website quality factors, consumer behavior, UTAUT, website usage
FundingThis article is one of the partial outputs under the scientific research grant VEGA 1/0694/20 - Relational marketing research - the perception of e-commerce aspects and its impact on purchasing behaviour and consumer preferences and VEGA 1/0609/19 - Research on the development of electronic and mobile commerce in the aspect of the impact of modern technologies and mobile communication platforms on consumer behaviour and consumer preferences and 1/0807/19 - Research on the determinants of trading behavior and marketing effects in the area of neuromarketing and the relation to neuro-linguistic programming.
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