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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2020-01-15  |  Accepted: 2020-10-12  |  Published: 2020-12-30

Title

Economic strategy of diversification of enterprise activities under conditions of globalization


Abstract

In modern conditions of globalization and economic integration, increased competition, instability of consumer demand, enterprises in order to ensure financial and economic stability and reduce commercial risks need to use modern development strategies and models of interaction with other market participants, which, in turn, requires improved management, mainly based on the priority of the production diversification strategy, since the diversification process is innovative, causing the use of systemic techniques and technologies of a new type, a new organization of labor and production. The article is devoted to the analysis of the economic strategy for diversifying the activities of light industry enterprises based on the implementation of innovative approaches to management, including organizational design, project management, costs, human capital, etc. The article shows that today there is no single strategy that can be used to ensure optimized performance and achieved competitive product prices.


Keywords

industry, light industry, cluster analysis, diversification, strategy, globalization, economic conditions, production volume


JEL classifications

M21 , O11


URI

http://jssidoi.org/jesi/article/747


DOI


Pages

1083-1102


This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Chemirbayeva, Mergul
Narxoz University, Almaty, Kazakhstan https://narxoz.kz
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Malgarayeva, Zhanat
Narxoz University, Almaty, Kazakhstan https://narxoz.kz
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Azamatova, Almagul
Narxoz University, Almaty, Kazakhstan https://narxoz.kz
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Journal title

Entrepreneurship and Sustainability Issues

Volume

8


Number

2


Issue date

December 2020


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References