Dynamic capabilities in abmidextrous organisation, decision making pattern for sustainable future
The paper adds to the understanding of how dynamic capabilities shaped in ambidextrous organization like Google, Inc. In recent years Google, Inc has diversified from internet search across a broad range of internet products including email, photo management, satellite maps, digital book libraries, blogger services, and telephony. The paper has theory focus, uses qualitative empirical data, illustrates an innovative practice of one of the leader of ICT (Information and Communications Technology) industry and takes the form of demonstration. The paper is trying to unpack the nuances of ambidexterity that often drive successful firms. The paper is based on a qualitative analysis of Google, Inc. The research demonstrates how the ambidextrous strategic thinking and the dynamic capabilities create flows of innovative products and serve to generate micro foundations of sustained competitive advantages. The author is going to make a longitudinal study on current topic.
innovation, dynamic capabiltities, ambidexterity, exploration/exploitation, ICT industry
M15 , O31 , O32
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