JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2023) 1.2 Q4
Journal Citation IndicatorTM (2023) 0.33 Q3
Received: 2019-10-18  |  Accepted: 2020-03-11  |  Published: 2020-06-30


Economic potential of the company: evaluation and reserves of its increasing: a case study


At present, one of the most important areas for improving management at the enterprise is the use of a mechanism adapted to modern conditions for assessing production and economic potential, which makes it possible to make an accurate diagnosis of the state of the enterprise’s economy, to compare potential opportunities with real economic activity, and to choose directions for the further development of enterprises depending on predicted market conditions. In modern economic conditions, with the complete independence of economic entities and the growing role of resources, the goal of each organization is the optimal formation of the resource base. The principle of the current agricultural organization assumes a continuity of activity, which can be ensured by the presence and steady growth of the enterprise’s potential. At present, one of the urgent problems not yet sufficiently developed in the theory and practice of the agrarian economy is the problem of quantifying the production and economic potential, analyzing the effectiveness of its use and practical application in the economic regulation of industrial production, in particular in the dairy industry. This article discusses the analysis of the capacity of the Kazakhstani dairy market, indicators of export and import of dairy products, which showed that it has potential growth reserves in terms of consumption and production. But the functioning of domestic milk processing enterprises is connected both with the long-standing problems of the industry, aggravated during the crisis, and with the current financial, sales problems that arise in the conditions of the Customs Union.


production and economic potential, dairy industry, structure of potential, valuation methods, export, import

JEL classifications

Z30 , L15





This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License


Baiguzhinova, Alma
Narxoz University, Almaty, Kazakhstan
Articles by this author in: CrossRef |  Google Scholar

Yelshibayev, Rakymzhan
Narxoz University, Almaty, Kazakhstan
Articles by this author in: CrossRef |  Google Scholar

Meshkov, Vladimir
Plekhanov Russian University of Economics, Moscow, Russian Federation
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues





Issue date

June 2020

Issue DOI


ISSN 2345-0282 (online)


VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania


Google Scholar

Article views & downloads

HTML views: 3214  |  PDF downloads: 1175


Akhmetov, R.G., Stratonovich, Yu.R., Fayzrakhmanov, D.I. 2018. Current status and opportunities for sustainable provision of the Russian population with milk and dairy products. Bulletin of Kazan State Agrarian University, 7 (1), 5–9.

Search via ReFindit

Belanger, V., Vanasse, A., Parent, D., et al. 2016. Development of agri-environmental indicators to assess dairy farm sustainability in Quebec, Eastern Canada. Ecological Indicators, 23, 421-430.

Search via ReFindit

Butsenko, L.S., Grigoryeva, O.P. 2018. Dairy production and food security in the region. Nikon readings, 14, p. 74–75

Search via ReFindit

Dairy Union of Kazakhstan.

Search via ReFindit

Data of Kazagromarketing JSC for 2018.

Search via ReFindit

Data of the Committee on Statistics of the Republic of Kazakhstan for 2014-2018.

Search via ReFindit

Data of the Kazakh-Grain Information Agency for 2017-2018.

Search via ReFindit

Data of the Ministry of Agriculture of the Republic of Kazakhstan for 2016-2017.

Search via ReFindit

Data of the State Revenue Committee of the Ministry of Finance of the Republic of Kazakhstan for 2011-2017.

Search via ReFindit

Explanations to the Commodity Nomenclature for Foreign Economic Activity of the Eurasian Economic Union. Customs Information Portal.

Search via ReFindit

Fedorova M.A. 2017. The formation of production potential as the basis of the reproductive process in dairy cattle breeding. Problems and prospects for the development of agriculture: materials of the All-Russian scientific and practical conference. Blagoveshchensk, 8, 142-145.

Search via ReFindit

Fedorova M.A., Gorodov A.A., Gorodova L.V. 2017. Production potential of production. Current status and prospects for the development of scientific thought: materials of the international scientific and practical conference. Novosibirsk, 114–117.

Search via ReFindit

Generalova S.V., Dzhamalodinova N.A. 2015. Assessment of the production and economic potential of enterprises in the dairy industry. Bulletin of the Kursk state. S.-kh. Academy, 7, 8-12.

Search via ReFindit

Krapchina, L.N., Kotova, L.G. 2015. Innovations in the production of dairy products are the basis of the competitiveness of domestic enterprises. Food policy and security, 2 (2), 59–76.

Search via ReFindit

Lepitanova M.B., Romanov S.I., Kosenko T.G. 2015. Formation and use of the production potential of the enterprise. Concept, 8, 206–210.

Search via ReFindit

Nazarbayev N.A. 2017. "100 concrete steps to implement the five institutional reforms." Message from the President to the people of Kazakhstan.;0

Search via ReFindit

Report on market research in the industry by code General classifier of types of economic activity 10.51 “Milk processing and cheese production”. 2017. BusinessMediaGroup LLP. Almaty

Search via ReFindit

Sedelev, B.V. 2017. Regression models and methods for assessing the parameters and structure of economic processes: Textbook. Moscow: MEPhI, 240.

Search via ReFindit

Smirnov, E.R. 2017. World Dairy Market - 2010-2011. Dairy industry, 5–9.

Search via ReFindit