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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2019-02-15  |  Accepted: 2019-06-27  |  Published: 2019-09-30

Title

Green entrepreneurial orientation and firm performance in South Africa


Abstract

The aim of the study was to investigate the impact of green entrepreneurial orientation (GEO) on the sustainable performance (SP) of firms in the context of the hospitality sector. Sustainable performance was measured by financial, environmental and social indicators. The study utilised the quantitative research approach and the causal research design. The cross-sectional survey method was used for data collection. Questionnaire was distributed to 500 owner/managers of formal hotels and guest accommodations in South Africa. 192 respondents participated in the survey. Descriptive statistics and the structural equation modelling were used for data analysis. The Cronbach’s alpha was used as the measure of reliability. The results indicated a significant positive relationship between GEO and financial, environmental and social performance. The findings of the study can assist firms in the hospitality sector understand firm-level factors that can impact on sustainability initiatives.


Keywords

green entrepreneurial orientation, financial, environmental, social, sustainable performance, South Africa


JEL classifications

M20


URI

http://jssidoi.org/jesi/article/367


DOI


Pages

247-262


Funding

The research was supported by University of Limpopo, South Africa

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Fatoki, Olawale
University of Limpopo, Mankweng, South Africa https://www.ul.ac.za
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

7


Number

1


Issue date

September 2019


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References