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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2019-02-15  |  Accepted: 2019-06-25  |  Published: 2019-09-30

Title

Marketing analysis of the medical representatives' activity aimed on information support for promoted medications


Abstract

The purpose of the study was to analyze the medical representatives' activities aimed on information support for promoted medications. The assessment of the medical representatives' activity by doctors, pharmacists, and chemists was used to do so. The following methods of the study were used: comparative, structural and system analysis, as well as sociological methods of research (survey and interview). As a result of the study, it has been found that the activity of medical representatives is one of the main ways to obtain information about medications by medical or pharmaceutical workers, but the objectivity and completeness of the information received largely depends on the contact frequency and trust in the information materials provided. Following the results of the study, recommendations have been developed for improving the activities of medical representatives and their interaction with pharmaceutical organizations and doctors.


Keywords

medical representative, pharmacist, doctor, pharmacy, contact frequency, information, objectivity


JEL classifications

I11


URI

http://jssidoi.org/jesi/article/362


DOI


Pages

177-178


Funding

The study was supported by the "Russian Academic Excellence Project 5-100".

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Winter, Elizaveta A.
I.M. Sechenov First Moscow State Medical University, Moscow, Russian Federation https://www.sechenov.ru
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Litvinova, Tatiana M.
I.M. Sechenov First Moscow State Medical University, Moscow, Russian Federation https://www.sechenov.ru
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Babaskin, Dmitrii V.
I.M. Sechenov First Moscow State Medical University, Moscow, Russian Federation https://www.sechenov.ru
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Babaskina, Liudmila I.
I.M. Sechenov First Moscow State Medical University, Moscow, Russian Federation https://www.sechenov.ru
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Savinova, Olga V.
I.M. Sechenov First Moscow State Medical University, Moscow, Russian Federation https://www.sechenov.ru
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Journal title

Entrepreneurship and Sustainability Issues

Volume

7


Number

1


Issue date

September 2019


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

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References