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Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2023) 1.2 Q4
Journal Citation IndicatorTM (2023) 0.33 Q3
Received: 2024-11-11  |  Accepted: 2025-02-23  |  Published: 2025-03-30

Title

Changes in the value orientation of the workforce from the perspective of intergenerational disparities in the context of work attitudes and loyalty


Abstract

The presented study examines labour market changes caused by generational shifts, specifically focusing on employees' value orientation toward work and changes in loyalty. Due to generational transitions, the labour market is experiencing shifts leading to workforce shortages. Understanding generational value differences is crucial for attracting and retaining the necessary workforce. The study aims to analyze survey data to determine generational attitudes toward employer loyalty and identify differences in perspectives on work activity across generational cohorts. The survey involved 405 respondents active in the Slovak labour market. The representation of generational cohorts in the sample aligns proportionally with their approximate labour market presence. The research focuses on testing several hypotheses aimed at identifying intergenerational differences in: (1) Willingness to work and remain in the labour market, (2) Loyalty to employers, (3) Perceptions of job stability. The primary method used to examine intergenerational differences and test hypotheses is the Kruskal-Wallis test. Results show a clear intergenerational decline in loyalty, with each successive generation spending shorter periods with a single employer. Additionally, the hypotheses reveal generational differences in: (1) Current willingness to change employers, (2) Perceptions of staying with one employer long-term, (3) Attitudes toward early retirement, (4) Views on work itself. These findings support long-term trends indicating that younger generations prioritize flexibility and work-life balance over job stability. As the results highlight emerging generational differences, it is crucial to adapt job designs to the specific values each generation brings.


Keywords

generational disparities, value orientation, loyalty, workforce mobility


JEL classifications

J21 , J24 , J63


URI

http://jssidoi.org/jesi/article/1291


DOI


Pages

258-269


Funding

This research work was created within the project “Changes in the value orientation of employees under the influence of generational change“, code of the project D14_2024, based on the financial support from the Internal Grant Scheme of the Alexander Dubček University of Trenčín (Call for proposals: Early Stage Grants).

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Rigó, Richard
Alexander Dubček University of Trenčín, Trenčín, Slovakia https://tnuni.sk
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Grenčíková, Adriana
Alexander Dubček University of Trenčín, Trenčín, Slovakia https://tnuni.sk
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Švažas, Mantas
Kauno kolegija / Higher Education Institution, Kaunas, Lithuania https://www.kaunokolegija.lt
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Navickas, Valentinas
Lithuania Business College, Klaipėda, Lithuania https://ltvk.lt
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Journal title

Entrepreneurship and Sustainability Issues

Volume

12


Number

3


Issue date

March 2025


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 410  |  PDF downloads: 183

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