ESC

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JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2023) 1.2 Q4
Journal Citation IndicatorTM (2023) 0.33 Q3
Received: 2024-08-19  |  Accepted: 2024-11-29  |  Published: 2024-12-30

Title

Business organization creativity – a key indicator of innovation readiness


Abstract

Organizational creativity is a key prerequisite for an effective company innovation policy. The overall innovation policy necessari-ly includes the attraction of creative employees to support the process of creating new products and services. At the same time, attracting and employing creative employees is a first but insufficient condition for obtaining a good level of organizational crea-tivity. To be effective, these creative experts also have to be motivated, which now requires much deeper attention and overall policy from the organization's management. We studied the level of individual, team and organizational creativity among 384 employees that represent 71 companies in all economic sectors. Our findings clearly state that there is a difference between levels of individual, team and organizational creativity at the company. Employees do not reveal their full creative potential, as the main reason for that is lack of proper motivation and organizational support. Other barriers to creativity are also lack of good atmosphere, lack of confidence and transparency, lack of overall supportive organizational policy and excessive hierarchy and authoritarianism. At the same time, employees tend to define themselves as creative and the organizational management has to provide special and comprehensive policy to improve the level of organizational effectiveness of creativity.


Keywords

creativity, organizational creativity, competitive advantage, innovations


JEL classifications

O31 , M21 , M51


URI

http://jssidoi.org/jesi/article/1244


DOI


Pages

10-30


Funding

The present article is prepared in implementation of the project BG05M20P001-2.016-C01 entitled “The Economic education in Bulgaria”, financed by the Operational Programme Science and Education for Intelligent Growth, funded by European Union through the European Structural and Investment Funds.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Angelova, Miglena
University of National and World Economy, Sofia, Bulgaria https://www.unwe.bg
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

12


Number

2


Issue date

December 2024


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 354  |  PDF downloads: 181

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