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JCR Category: Business in ESCI edition

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2023) 1.2 Q4
Journal Citation IndicatorTM (2023) 0.33 Q3
Received: 2024-01-15  |  Accepted: 2024-04-25  |  Published: 2024-06-30

Title

Impacts of economic crises on e-commerce in Czech Republic


Abstract

E-commerce has been undergoing intensive development every year to match the development of information and communication technologies. E-commerce has a significant, yet diverse, impact on the analysis of selected e-commerce segments during the COVID-19 pandemic between 2021 and 2022. Metadata evaluated our results using the tools of Google Analytics, Google AdSense, and Supermetrics tool. The research involved structured interviews to refine and improve the results obtained. We also analysed the turnover and year-on-year changes of selected e-shops in beauty products, food, fashion accessories, and luxury goods, exploring the development trends related to the pandemic and the ongoing war conflict. A part of the solution was also the analysis of the tested segments in terms of the NUTS 3 regions and the specification of the development of the business segment under review from the perspective of the geographical regional location. The obtained data will provide experts and the business sector with information about the development of e-commerce during times of crisis. They also apply to existing and potential business entities regarding their position in an increasingly challenging market environment. The first approximation of the results will be refined and validated in further research.


Keywords

digital marketing, advertising campaign, online marketing, e-shop, small and medium enterprises, Meta marketing


JEL classifications

L81 , M31 , R32


URI

http://jssidoi.org/jesi/article/1199


DOI


Pages

188-204


Funding

This research was funded by the Institute of Technology and Business in České Budějovice, grant number IVSUPS2305.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Korená, Kristína
Institute of Technology and Business in České Budějovice, České Budějovice, Czech Republic https://www.vstecb.cz
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Pártlová, Petra
Institute of Technology and Business in České Budějovice, České Budějovice, Czech Republic https://www.vstecb.cz
Articles by this author in: CrossRef |  Google Scholar

Vyšín, David
Pehantia Ltd, , Czech Republic
Articles by this author in: CrossRef |  Google Scholar

Kluger, Vít
Czech University of Life Sciences Prague, Prague, Czech Republic https://www.czu.cz
Articles by this author in: CrossRef |  Google Scholar

Ruschak, Michal
Pan-European University, Praha, Czech Republic https://www.peuni.cz
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Journal title

Entrepreneurship and Sustainability Issues

Volume

11


Number

4


Issue date

June 2024


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 661  |  PDF downloads: 298

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