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Source: Journal Citation ReportsTM from ClarivateTM 2022

Entrepreneurship and Sustainability Issues Open access
Journal Impact FactorTM (2022) 1.7
Journal Citation IndicatorTM (2022) 0.42
Received: 2023-08-08  |  Accepted: 2023-10-10  |  Published: 2023-12-30

Title

Differences in sustainable nutrition behaviour of different generations of Czech consumers


Abstract

Sustainable behaviour in everyday life is a key aspect of sustainable development. Consumers can be the initiators of sustainability in their purchases, consumption behaviour and long-term investment decisions. This article focuses not only on the area of nutrition, which plays an essential role in increasing the impact of consumption behaviour on sustainable development. Nutrition and its sustainability are perceived differently by different generations. The article presents the results of a questionnaire survey of Czech consumers. The sample of 1000 respondents provides relevant answers to the research questions, namely, which generation buys more sustainable products and whether there is a significant difference between generations in the sustainability of nutrition. The results show that younger generations tend to purchase sustainable products to a greater extent. They are also more likely to be vegan or vegetarian than older generations, although still, the proportion of vegans and vegetarians in the Czech Republic is negligible. In contrast to this trend towards sustainability in nutrition among the younger generation is the reduction in meat consumption, which is most pronounced among those aged 55-64.


Keywords

consumer behavior, sustainable nutrition, generations, byuing behavior, consumer


JEL classifications

D10 , M31


URI

http://jssidoi.org/jesi/article/1124


DOI


Pages

23-36


Funding

This paper is one of the outcomes of the research grant SGS/2021/01 Jaderná, Department of Marketing and Management at SKODA AUTO University, Mladá Boleslav. This research was funded by the Institute of Technology and Business in České Budějovice, grant number IVSUPS2305.

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Jaderná, Eva
ŠKODA AUTO University, Mladá Boleslav, Czech Republic https://www.savs.cz
Articles by this author in: CrossRef |  Google Scholar

Srbová, Alena
Institute of Technology and Business in České Budějovice, České Budějovice, Czech Republic https://www.vstecb.cz
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

11


Number

2


Issue date

December 2023


Issue DOI


ISSN

ISSN 2345-0282 (online)


Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 608  |  PDF downloads: 264

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