Articles

Influence of social media use on HR marketing tools in recruitment

Michaela Procházková

472    467

Emotions and their impact on the brand: a neuroscientific analysis of trust and social media content sharing in generation Z

Radovan Bačík, Veronika Loumova, Štefan Gavura, Maria Tomasova, David Misko

1043    932

Market moves predictions using Retrieval-Augmented Generation (RAG) analysis of capital market expert opinions in social media

Dmitrii Gimmelberg, Alexey Belinskiy, Marta Głowacka, Sergei Korotkii, Valentin Artamonov, Iveta Ludviga

1441    919

Attention as a commodity in the world of disinformation and social media

Radoslav Ivančík, Pavel Nečas, Lucia Iľaščíková

1916    1200

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

3348    1823

Building reputation and social media – how effectively do attractive European tourist destinations communicate on them?

Petra Pártlová, Radim Dušek, Nikola Sagapova

3752    1925

The impact of social media marketing activities on green consumption intention: evidence from emerging countries

Osama Wagdi, Amal Seddik Afify, Atef Fathi Habib

5058    2267

Social media in the context of technology acceptance model

Igor Fedorko, Richard Fedorko, Beata Gavurova, Radovan Bačík

3836    2136