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Entrepreneurship and Sustainability Issues Open access
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Articles

The role of firms`s mobile applications in developing brand's equity

Mohammad Fahmi Al-Zyoud

3410    1779

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DOI 10.9770/jesi.2020.8.2(19)

Exploring brand loyalty toward traditional confectioneries in an emerging market

Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy

4702    1782

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DOI 10.9770/jesi.2020.8.1(5)
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