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Articles

Exploring brand loyalty toward traditional confectioneries in an emerging market

Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy

4441    1662

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DOI 10.9770/jesi.2020.8.1(5)
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