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Entrepreneurship and Sustainability Issues Open access
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Articles

Exploring brand loyalty toward traditional confectioneries in an emerging market

Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy

3597    1444

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DOI 10.9770/jesi.2020.8.1(5)
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