Articles

Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility

Abdelmoneim Ahmed Eltohamy, Shereen Aly Hussien Aly Abdou

1010    760

Content marketing, brand awareness, and customer loyalty in emerging market

Mamdouh Zaki Ahmed Ewis, Shereen Aly Hussien Aly Abdou

1826    822

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

2778    1339

From cleaner production to green competitive advantage: evidence from Egypt

Shereen Aly Hussien Aly Abdou

2317    1183

Egypt beyond COVID 19, the best and the worst-case scenarios

Mohamed Ramadan A. Rezk, Leonardo Piccinetti, Amr Radwan, Nahed M. Salem, Mahmoud M. Sakr, Anas Khasawneh

5603    3346

Obstacles and success factors for entrepreneurship: a comparative analysis between Egypt and Nigeria

Osama Wagdi, Amira Hasaneen

6496    2369