Articles

Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility

Abdelmoneim Ahmed Eltohamy, Shereen Aly Hussien Aly Abdou

1441    1153

Content marketing, brand awareness, and customer loyalty in emerging market

Mamdouh Zaki Ahmed Ewis, Shereen Aly Hussien Aly Abdou

2777    1480

Building corporate image through social media: role of impression management

Shereen Aly Hussien Aly Abdou

3348    1823

From cleaner production to green competitive advantage: evidence from Egypt

Shereen Aly Hussien Aly Abdou

2840    1621

Egypt beyond COVID 19, the best and the worst-case scenarios

Mohamed Ramadan A. Rezk, Leonardo Piccinetti, Amr Radwan, Nahed M. Salem, Mahmoud M. Sakr, Anas Khasawneh

6146    3698

Obstacles and success factors for entrepreneurship: a comparative analysis between Egypt and Nigeria

Osama Wagdi, Amira Hasaneen

7022    2822