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Entrepreneurship and Sustainability Issues Open access
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Articles

Exploring brand loyalty toward traditional confectioneries in an emerging market

Nguyen Viet Thai, Dang Hong Vuong, Nguyen Thi Thu Ha, Nguyen Quoc Thinh, Myeong Hwan Kim, Nguyen Le Dinh Quy

6557    2752

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DOI 10.9770/jesi.2020.8.1(5)

The Modern Paradigm of Advertising in the Light of Sustainable Business Development

Natalia M. Mamedova, Zoya V. Bezveselnaya, Elena V. Malakhova, Valery S. Kozmin, Irina M. Kornilova, Tatyana I. Savinchenko

6277    2657

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DOI 10.9770/jesi.2019.6.4(39)
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