Entrepreneurship and Sustainability Issues

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Articles

Influencer marketing: impact of authenticity on customer purchase intentions

Chaudhry Kashif Mahmood, Harcharanjit Singh, Tayyiba Khalil, Faisal Aftab, Hina Khan, Imran Manzoor, Kashif Ahmed Abdulhayee

2043 1254

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DOI 10.9770/t8692335355

Do top business schools consider entrepreneurship as a core value?

Shabir Ahmad, Ishtiaq Ahmed Bajwa, Faisal Aftab, Chaudhry Kashif Mahmood, Kamran Ahmed Siddiqui

2060 1209

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DOI 10.9770/a9728395726

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