Articles

Influencer marketing: impact of authenticity on customer purchase intentions

Chaudhry Kashif Mahmood, Harcharanjit Singh, Tayyiba Khalil, Faisal Aftab, Hina Khan, Imran Manzoor, Kashif Ahmed Abdulhayee

2040    1253

Do top business schools consider entrepreneurship as a core value?

Shabir Ahmad, Ishtiaq Ahmed Bajwa, Faisal Aftab, Chaudhry Kashif Mahmood, Kamran Ahmed Siddiqui

2059    1209

Mapping the strategic landscape for global financial institutions through brand equity trend analysis

Ishtiaq Ahmed Bajwa, Kamran Ahmed Siddiqui, Tarig Eltayeb, Chaudhry Kashif Mahmood

4191    1985